Television Advertising Fundamentals Bootcamp

This digital bootcamp is designed to introduce beginners to the complete ecosystem of television advertising. You will learn how TV advertising differs from digital advertising in reach, pricing, media buying, and audience behavior. The program explains how TV stations structure their advertising inventory and how advertisers gain access to it. You will be guided through the basic steps of planning a TV campaign from concept to broadcast. The training includes real-world examples of local, regional, and national TV campaigns. You will learn how to define a target audience for television and match it with the correct channels and time slots. Practical worksheets help you outline your first TV advertising idea step by step. The bootcamp also explains typical mistakes beginners make and how to avoid wasting budget. Short lessons break down complex media terminology into simple, understandable language. By the end, you will clearly understand how television advertising works and whether it fits your business goals. This program is ideal for entrepreneurs who want to explore TV advertising with confidence instead of guesswork.

Format: Video lessons + planning worksheets
Duration: 10 days self-paced
What You’ll Learn: TV advertising basics, audience targeting, campaign planning, media terminology
Target Audience: Small business owners, marketers, and beginners in advertising