Television Audience Targeting & Data Analysis Program

This digital program focuses on understanding television audience data and targeting methods. You will learn how TV ratings are measured and what audience metrics truly mean. The program explains demographic, geographic, and behavioral targeting concepts for television. You will discover how to match your product with the right viewer segments. Practical lessons show how to read rating reports and audience distribution charts. You will learn how to interpret reach, frequency, and share indicators. The training explains how audience behavior shifts across time slots and seasons. You will analyze sample datasets to practice targeting strategies. The program also introduces cross-platform measurement between TV and digital channels. You will gain the ability to justify targeting decisions using real data. By the end, you will confidently design audience-focused TV advertising campaigns.

Format: Data-driven video training + case datasets
Duration: 3 weeks
What You’ll Learn: TV ratings, audience analysis, demographic targeting, reach calculation
Target Audience: Marketers, analysts, and media planners