Television Media Buying Strategy Course

This digital course teaches how to buy television advertising time strategically and cost-effectively. You will learn how TV pricing is formed and what factors influence ad placement costs. The course explains how to choose between national, regional, and local channels. You will discover how prime time, off-peak hours, and seasonal trends affect campaign results. Step-by-step lessons guide you through building a media buying plan based on goals and budget. You will learn how to negotiate with broadcasters and what questions to ask before signing contracts. Spreadsheet tools help you calculate potential reach, frequency, and media efficiency. Real case scenarios demonstrate both successful and failed buying decisions. You will learn how to avoid hidden costs and inefficient placements. The program also explains how to coordinate TV buying with other marketing channels. By the end, you will be able to plan and control your own TV media buying strategy.

Format: Video course + media planning spreadsheets
Duration: 3 weeks
What You’ll Learn: TV pricing, time slot selection, media negotiation, budgeting
Target Audience: Marketing managers and advertising planners