TV Commercial Concept Development Workshop

This digital workshop focuses on teaching how to develop a strong and effective television commercial concept. You will learn how to transform a business message into a compelling visual story suitable for TV. The training explains how to structure a 15-second and 30-second commercial for maximum impact. You are guided through scriptwriting basics specifically for television broadcasting. The workshop includes storyboard templates that help visualize each scene of your commercial. You will learn how to align brand tone, emotions, and call-to-action within a short time frame. Real advertising examples are analyzed to show what makes commercials memorable. You will practice building concepts for different industries and market segments. Feedback checklists help you evaluate whether your concept is ready for production. The workshop emphasizes clarity, simplicity, and emotional connection with viewers. By the end, you will have at least one complete TV commercial concept ready for production preparation.

Format: Recorded workshop + storyboard and script templates
Duration: 2 weeks
What You’ll Learn: TV scriptwriting, storytelling, concepts for 15s and 30s ads
Target Audience: Advertisers, creative teams, and brand owners